Advertising has become increasingly creative.

Thrusting forward into newer heights and discovering incredible ways that reach out into the eyes and hands of audiences, more branches and ideas have been intercepted.

Although in unconventional forms, for nearly two decades of the internet era has brought the introduction of wearing wristband as a rising trend to marketing.

In fact, gadgetry is now fixated towards wearables, and wristbands are simply one accessory form that signifies your advocacy towards a movement or your ardent support for an organisation, but how impactful can wristband printing be?

What has been the implication behind marketing in such a way that paves towards a branding prowess?

As a wristband manufacturer, UDC has assayed an observational study that brings the central focus of bracelet wearing into promotional significance. Initially, a thought that came to be in finding an understanding as to why hand bands are being sold frequently, this became a subject we were increasingly interested in.

We'll be delving towards existing campaigns that marshalled great success and cause as a result of wristbands but also get behind into the minds of wearable marketing that pioneered this trend into success.

It Starts With A Message

That is, to say the least.

A marketing campaign begins with noteworthy propaganda or activity that challenges or reinforces the status quo, pulling relatable interest and any of whom that shared common grounds with. Custom wristbands like these are seen with engraved or coloured theme wordings on the accessory surface, and thus became the lead generation of campaigns.

This is shown that you are supporting the cause, and a prominent example out of this can be observed with "Livestrong" that was propagated into motion in 2005 by its own foundation.

Recognised to be the most effective marketing motto behind any wristband's making, The Livestrong objective enacts efforts to fight against cancer while spreading conscious awareness. The branded yellow custom bracelet was developed by Nike to raise funds for the poor and those in need, where the power is in its minimalistic design - that having a custom wristband marked a simple fashion and lifestyle tale.

And this was spearheaded by Lance Armstrong, a renowned competitive cyclist who was then chosen as the symbol to the cause - as a result of his earlier stint against the deadly illness that plagued him.

Undergoing and overcoming a life-threatening battle and many times successful in the Tour de France achievement, Lance Armstrong came out as a victor towards the predicament that he faced. Donning the jersey of high contrast yellow in his racing profession, over time the awareness campaign blanketed the skies and across the continents for a good cause.

Classes, offices and public spaces were then seen with the yellow wristbands as a tribute to Livestrong, where the observable reason was obvious: men and women craves for inclusion to be a part of the social norm.

This became a humongous success which Nike had foreseen with the wristband industry and a pivoting factor that led a partnership with The Livestrong Foundation in the beginning.

In fact, the reported news as far back as 2013 alleged that the Livestrong bracelet was found to have been sold for more than 80 million in numbers! And with each wristband bore a charitable price that contributed to the cancer therapy, selling wristbands became an exemplary out of the available branding methods.

Needless to say, a marketing theme harbours an essential and effective way of bringing the best out of wristband use.

Cost-Effective Is A Go-To Solution

In a technological centred age filled with concentrated ads of the instant that comes and goes just so as routine, the impact left behind electronic marketing can be subjective— and not to mention costly.

Having the boon of carrying and promoting through a wristband is, on the other hand, a cheaper alternative that can be looked into, and such a purchase is sold mainly in bulks (and still affordable!) by any wristband supplier.

This makes a potential impact by walking and contact as your prospect or leads moves from one location to another, engaging and stimulating interest upon notice.

A wristband is simply a walking billboard or an advertisement to put into perspective that will serve to your cause and branding. And, as mentioned earlier, a catchy line or a theme with vibrant colours pulls that attention span into notice.

In contrast to electronic ads where the hub of development is commonly centred towards, this can also be a defeating purpose because it is the exact and commonly known cycle of advertising deployment that has been done by your fellow competitors.

To think differently or outside the box, an unorthodox impact is to use wristbands that can complement your ventures.

All different forms of hand bands remain reasonable in cost, whether by paper wristband printing or even silicone ones.

The low production cost aids to flourish a business when utilised in volumes, and this is likely the reason why wristbands are highly successful when it comes to viral media or widespread marketing.

By adding to the cause that an individual is supporting an organisation, it catalyses and reaches out to a larger base of an audience in favour of doing good.

A Reminding Cause

Hand bands are cherished for their lasting durability, bringing memorable moments that serves for a wonderful living. And longevity is the reason why the common option is silicone wristband printing as a favourite to be used as a custom wearable.

Most campaigns, in fact, use silicone wristbands. Serving as a memento in the participation of a good cause, in that limelight you create newer social connections.

"Make Poverty History" is quintessential in this regard through having a coalition of welfare organisations, churchly people, trade committees and celebrities coming together in efforts to tackle a chronically damaging social pandemic.

And a movement considered a worldwide success, where its 'awareness bracelet' was made into a symbol that brought significant pride in conscious capitalism.

Worn by more than 8 million citizens in the United Kingdom alone, the Make Poverty History bracelet that came into publicity in 2005 was even seen in different continents.

When the idea is to spread good, the natural feedback reminiscing a person's memory is also good.

In fact, studies were also found that interaction makes us healthier – with a further cause that would plunge us forward to connect and grow. All that through a wristband that brought a common direction, making a life worth living when reflecting in old age.

Wearing A Wristband Triggers Social Interest

As mentioned, just as research conducted proves the benefits of conversing, the aspect of being a conversationalist is a kickstart to set that course. You can bet this guess that wearing a wristband sets up to having a good conversation.

When seen upon sitting at the desk with your hands on the table, your wristband is revealed; showing the agenda of your earlier interest, and that sparks conversations.

It becomes an idea and experience that breaks the ice into personal space, and it ensues into follow-up topics and interests between two parties.

This creates further brand awareness and events that an individual has partaken in his/her course of life while developing newer social circles and growth.

At the same time, it builds further rapport. A silicone wristband (also known as rubber wristband) is usually bright contrast in colour with a custom theme designated on the surface that may be caught into notice, making it easier to share upon two strangers meet.